Why Your Utility Company Should Go Mobile

For those of you who are paying attention, the utility industry has been working hard to build mobile apps that make it easier than ever to communicate with your company.This means that customers can pay bills, set up automatic payments, or submit service requests without making a phone call — and without having to wait on hold while they’re waiting for their kids to be done with soccer practice. This gives customers more control over when and how they interact with your business, which means less frustration and increased satisfaction.

But one thing that’s really important is that your mobile app works both ways: not only should customers be able to submit information, but they should also have the ability to receive updates from you—especially if there’s an emergency situation like a power outage or natural disaster. This will help keep them informed and reduce their stress.

It’s no secret that today’s consumers expect convenience when it comes to paying bills. 

Utility companies have been developing mobile apps that allow their customers to pay bills with a few taps on a phone or tablet. These apps often also provide a way to view account history and usage, as well as any alerts (like when a bill is due). They can also provide information about any available discounts or offers that the utility company may have for the customer. Some even offer an incentive for downloading the app—such as giving away rewards points or a discount on the customer’s next bill.

While these apps are not necessarily new technology, they do provide an easy way for customers who may not be as tech-savvy as others (or those who prefer not to log onto a website) to manage their accounts without having any knowledge about computers or internet access requirements.

Mobile apps can help utility companies stay in touch with their customers directly, rather than only through mailings or at the office. They can also be used to notify customers of important updates—like when there has been an accident causing power outages or water shortages in an area. This can be especially useful for those with disabilities who might need special assistance during these times.

Other Mobile Benefits

Mobile devices have become ubiquitous in society today, making them ideal tools for reaching out to customers when they need it most (e.g., during power outages).

SMS

SMS (short messaging service) is a mobile communication protocol that allows for the sending of short messages over a mobile network. This protocol uses a GSM phone connection and is used for sending text messages on most phones. SMS is widely used by utility companies because it has a high availability, low cost, and has broad reach to both smartphones and non-smart phones.

MMS

Multimedia messaging service (MMS) is a protocol for sending multimedia content through mobile networks. MMS allows utility companies to send images, audio clips, video clips, and other forms of media through their apps. MMS requires a more complex network than SMS and therefore comes with higher costs.

Voice

Voice over IP (VoIP) allows users to communicate with voice through an IP system like the internet or a local area network (LAN). VoIP is typically used in connection with software that supports voice messaging on mobile devices. The main advantage of using VoIP for utility companies is that it can be combined with other applications that provide information to customers.

The Nitty Gritty

If you’re in the utility industry and you’ve been looking for ways to expand your business, look no further than mobile apps.

Mobile apps are the fastest-growing platform for businesses to build a relationship with their customers, and more and more customers are expecting their favorite brands to offer them the convenience of an app. According to one recent study, nearly 75% of all customers prefer mobile apps over websites when it comes to getting information from their utility provider.

That means if you want to give your customers what they need and improve your business at the same time, now’s the time to invest in a mobile app.

Tilli has a white label app that’s seen great success with utility customers of all sizes. If you’d like to learn more, reach out to us.

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