SMS — or text messaging — is a powerful tool for marketing and customer communication. While email marketing tends to be the most significant focus, SMS marketing allows instant content delivery and less competition in their inbox. 

What Is SMS Marketing And How Does It Work? 

SMS marketing is promotional or informational campaigns sent directly to customers/subscribers on their phones. Typically SMS is used to communicate last-minute promos or time-sensitive alerts and sales.

 You need customers to opt-in (like the double opt-in for emails) to send SMS. Once your customer opts in, you can use Nudge to send instant SMS campaigns to your customers. 

What Are The Benefits Of SMS Marketing? 

SMS marketing has many benefits and improves customer communication and informational delivery. For example, it creates a less “sales” feel and produces higher response rates and engagement. 

  • SMS allows customers to easily opt-in and opt-out of receiving notifications
  • SMS marketing is quick, easy to use, and affordable. 
  • SMS marketing is more interactive and instant.
  • SMS marketing can easily integrate with other marketing platforms and tools.
  • Text messages have a higher response rate.
  • SMS marketing is affordable.  

Ultimately SMS marketing can elevate your reach, engagement, and conversions with customers, especially if you have a user-friendly platform to send SMS from.

Important SMS Marketing Tips

It’s essential to understand the medium with which you are using. For example, emails can be long-form and full of content, but SMS messages need to be short and to the point. It is also important to understand timing, and knowing where your customers are located can help you pick the best time to send. 

We also recommend using some urgency in your messages to get higher open rates. For example, if you have a service outage, make sure that is the first line of text your customers will see. If you have a sale or promotional offer, use language like Only 100 left! Or maybe today is the last day to save! Since text messages require shorter content, it’s important to be direct with what you are saying. 

If you are interested in learning more about how Nudge can improve your customer communication and marketing, book a demo today.

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Shabbir Gilani CRO Tilli SoftwareShabbir Gilani

Chief Revenue Officer

Shabbir Gilani, Chief Revenue Officer, holds an extensive experience of 25 years in leadership, system implementation, and business development across different industry verticals. He personifies a strong combination of technology and human essence to palpate customer challenges that ensures organization-wide solution implementations on time, every time. His expertise in identifying the customer communication challenges and implementing a tailor-made apt solution can transform the digital journey of any business.

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Shahid Husain

Chief Operating Officer

A seasoned technologist with 20+ years of strategic ERP proficiency driving excellence in tech landscapes, ranging from full life cycle software development, operations, and management to organizational change and IT strategy. From solution architecture to project mastery, his in-depth knowledge amplifies our ventures, ensuring optimal client engagement and enriched service offerings. He has extensive expertise in building, developing, and leading high-performing and distributed global teams across consulting and products. Follow Shahid Husain at 

Raja Gopal Vemuri

Chief Technology Officer

Besides being the chief technology architect of Tilli’s product line and playing an instrumental role in the success of the company, Raja brings 30 years of rich technology experience, solving business problems across diverse industries ranging from pharmaceuticals, leasing, utilities, and public sector. With core experience spanning across all market leading technologies, his time has been well spent deploying over 40 SAP implementations globally.

Ali Saberi CEO Tilli Software Ali Saberi

Founder and Chief Executive Officer

Ali Saberi, is a technology maestro with an entrepreneurial spirit who founded Tilli and revolutionized the digital transformation journey of a number of utility businesses in the US. He carries over 25 years of experience in SAP management consulting with core focus on SAP IS-U/CCS and IS-PS project implementations, while working simultaneously in global digital payments and customer communication space. His relentless efforts have empowered businesses to bring the “Aha Payment Experience” and delight their customers.

 

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